The United Media Services (UMS) announced that it will donate proceeds of Alamein Festival to the presidential initiative Decent Life (or Hayat Karimah) which aims to secure decent life to most needy people and alleviate burdens of people, especially those living in rural and slum areas.
The head of the UMS news sector Ahmed Taher said the Decent Life initiative is deemed as the project of the century for Egypt, noting that the donation falls within the company’s CSR role.
The “Decent Life” presidential initiative – the National Project for the Development of the Egyptian Countryside – is a multi-pronged and integrated initiative, launched by President Abdel Fattah El-Sisi, in 2019.
The Initiative aims at improving the living conditions and daily life of Egyptian citizens, within a framework of integration and unity of efforts among the state institutions, private sector entities, civil society and development partners in Egypt.
The initiative also provides health care, medical services, surgeries and prosthetic devices to these groups. Moreover, it aims to develop Egypt’s poorest villages, according to the poverty map, provides job opportunities and supports orphan girls to get married.
The UMS donation was commended by public figures, lawmakers and artists as it reflected the company’s keenness on spreading awareness about the importance of playing a societal role.
Member of the Board of Trustees of the National Dialogue Gamal Kishki lauded the donation which highlighted the UMS’ interest in contributing to supporting marginalized social segments.
He added that the UMS is sending a very noble and positive message to all institutions to contribute to mega national projects, like Decent Life, for building the Egyptian state.
Kishki hailed the action as a clear message for spreading the culture of contributing to supporting and building society.
For her part, Senate member Riham Afifi extolled the role played by the UMS in backing the social protection file through adopting initiatives aiming at easing burdens on people.
She commended the company’s efforts to buttress the march of building the new republic.
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