Shamma: Study shows 50% of consumers pursue products serving sustainability, social purposes

Shamma: Study shows 50% of consumers pursue products serving sustainability, social purposes

 

Read More     Hamed M. Shamma, Professor of Marketing BP Endowed Chair School of Business, highlighted that a recent study showed that more than 50% of consumers globally are willing to pay more for products or services that are making conscious efforts towards sustainability and creating social impacts.  He made the remarks during the 14th CSR & Sustainable
The post Shamma: Study shows 50% of consumers pursue products serving sustainability, social purposes appeared first on Csr Egypt. 

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